3/7/2023 0 Comments New products for businessUnilever, for example, has successfully engaged in consumer cocreation to launch TRESemmé, a fast-growing dry-shampoo brand that is now one of the best-selling mass hair-care products in the US. Core to this consumer focus is a strong belief in insights, and in the active use of a diverse mix of insight tools-new and old, qualitative and quantitative, digital and analog-to get better answers. What they have in common, though, is that they drive growth by meeting consumer needs better than their competitors do. They compete in very different industries, and while Unilever and Philips are firmly rooted in the 19th century, Amazon and Netflix are unthinkable without the Internet. ![]() What do Unilever, Philips, Amazon, and Netflix have in common? At first sight, nothing much.
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